References

Ambilight TV | IFA BERLIN

Event report

“Ambilight TV Basecamp” at the IFA Berlin 

This year, TP Vision and Ambilight TV once again relied on our units. After having a smaller presence with their Business Pavilion last year, they decided to significantly expand their booth with various units this year. 

The centerpiece of their exhibition was the “PHILIPS AMBILIGHT TV BASE CAMP.” For this, our Expandable Single Hybrid with a spacious terrace was used. B2B guests had the option to sit in the stylishly furnished, air-conditioned interior or enjoy the inviting outdoor terrace of the module in good weather. The elegant design and pleasant atmosphere made this area a popular meeting point for business discussions and relaxed moments. 

Additionally, our fully air-conditioned Smart Spaces M and L were used. On the one hand, these served as a ‘staff area’ where employees could retreat briefly after customer meetings and complete their follow-up work undisturbed. On the other hand, they were used as a ‘meeting room’ for various board meetings and customer appointments. These flexible rooms provided the perfect setting for productive and confidential discussions. 

Another highlight was the fully air-conditioned Expandable Container, where a fascinating “Future Exhibition” was set up. Here, B2C visitors could marvel at the latest Ambilight TV models and receive advice from experts. The innovative presentation and interactive consultation made this area an absolute crowd-puller. 

All units once again scored points in this project for their efficiency and sustainability. It is noteworthy that all equipment and materials were cost-effectively transported inside the modules to the event venue, and the setup was completed with only four technicians. 

 

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