References

BMW AG

To the event

CUSTOMER BMW AG
ASSIGNMENT Exhibition, BMW M4 GT4
LOCATION Race tracks and selected event locations
VISITORS 50 - 100
Product Expandable Hybrid Promo

Event report

Following the extremely successful 2021 roadshow for the release of the BMW M4 GT3, we were also able to accompany the market launch of the new BMW M4 GT4 in 2022 as part of a roadshow. The successor to the very successful BMW M4 GT4 (model F80) has an equally successful future ahead of it. We staged it exclusively and perfectly for this purpose with our very successful product, the Expandable Hybrid Trailer. Therefore, the new GT4 from BMW M could be extensively presented to the experienced motorsport audience at the GT World Challenge (24h Spa), the DTM (Norisring) or the NLS (Nürburgring). The modern staging with street art design elements was very positively received and evaluated by the customer, the audience and potential buyers. Our professionally trained hosts, together with the experts from BMW M, informed the visitors about all details and innovations of the vehicle. In this way, we were able to make this spectacular vehicle accessible to a wide audience and bring the BMW M and BMW Motorsport brands to the visitors' attention.