To the event

client BMW AG
race track Lausitzring, Hockenheimring
guests 5 days - 100 PAX per day

Event report

In an action-packed day at two German racetracks, with DTM-Star Bruno Spengler, eila made its contribution in the field of exhibition construction.

Drive like Bruno is a driving event, which is organized by the BMW Bank. The BMW Bank permits selected customers and winners of a contest a stunning day on the track. Motorsport enthusiasts will definitely have no open wishes  on this day.

From the 180 degree sliding turn on the course, over the taxi ride with the original BMW M4 DTM Racecar, driven by professionals, up to self-driving with the BMW Formula Cars... Everything was possible.

In this project eila took care of the entire exhibition construction and ensured well thought out and well designed stations all around the track.