References

In our references you can discover the entire spread of our services related to mobile events, catering and motor sport. Are you looking for an entirely different event? Just ask us – we are happy to design your individual event matching your wishes and budget.

Race series

FORMULA BMW TALENT CUP

To the event

client: BMW AG
race track Motorsportarena Oschersleben
guests 150 PAX per day, 3 days  

Event report

Within the scope of the Formula BMW Talent Cup, talented drivers are trained through a holistic training scheme both on and off the tracks.

Within the scope of the Formula BMW Talent Cup, talented drivers are trained through a holistic training scheme both on and off the tracks. Ranging from theoretical introductions, to intensive test runs and races, newcomers to the formula sport aged 14 years and above are conveyed everything needed to mature to competent racing drivers. Subsequently to the annual programme, BMW motorsport sponsors the winner of the Formula BMW Talent Cup in the following year for one season in the ATS-Formula-3-Cup.

Witihin the context of about ten events per season, within which 18 races are run in total, the youngsters spend about 80 hours on the tracks during the course of the year and collect gain abundant driving experience.

Successful graduates of the BMW Talent Cup include today's Formula One personages such as Nico Rosberg, Timo Glock or Sebastian Vettel.

A highlight of the training scheme is the final race of the season, at which the winner of the Formula BMW Talent Cup is elected. In 2011 this took place within the context of the run to the Deutsche Tourenwagen Masters in the Motorsportarena Oschersleben.

This is where the eila team was given the opportunity to cater for the wellbeing and full board of the young drivers, the BMW teams and of course the numerous and top-class VIP guests. The existing hospitality was designed and decorated invitingly and exclusively upon consultation with the client. Attendees, team and guests were cosseted with premium-quality and appealing dishes from the eila´s own kitchen from breakfast to dinner during the entire racing weekend. Needless to say our waitrons accepted any individual wishes and requirements to be fulfilled spontaneously and without complications. 

As a consequence we were able to make the highlight of the Formula BMW Talent Cup a little bit more interessting and exclusive through our service.

MOTORSPORTs-eVENTS