References

LOEWE

Event report

Sustainable Presence on a Grand Stage

Utilizable space comes at a cost, and every square meter is of vital importance. Stand spaces at major events often strain exhibitors' budgets. Even the world's largest trade fair for consumer electronics, IFA Berlin, is no exception to this. That's why companies are increasingly avoiding trade show events. But there is another way! With our Expandable modules, we can transform seemingly less attractive locations into appealing venues, delighting both guests and business partners.

In close collaboration with our client, Loewe Technology GmbH, we succeeded in creating a more than acceptable trade show booth in just five weeks of preparation time. Thanks to our Expandable Flexible, up to three modules can be interconnected to create a spacious, fully air-conditioned exhibition area that can be customized to suit individual needs.

Additionally, we expanded the Expandable Double with a 50m² fully-furnished lounge terrace, which proved equally popular among guests and business clients. Inside the unit, we installed a flush-fitted partition wall, creating an invisible and spacious back-office area that served as both storage and preparation kitchen.

Upon our arrival in Berlin, the booth was fully assembled in just two days, and the hospitality areas were ready for use. Even the dismantling process was completed in a single night. Participating in a trade show in a more cost-effective manner is hardly possible.

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