References

Loewe Technology GmbH

Event report

Kylian Mbappé & Loewe launched their own “Inspiration Tour” to coincide with the 2024 European Football Championship in Germany.

As a strong partner and team player, eila was of course involved right from the start. The vehicle of choice was an Expandable Single, which is perfectly suited to the area of application. At the customer's request, the module was customized and a bright, full-surface wrap was applied. Inside, the current product portfolio of the latest generation was appropriately staged, while outside the promoters caused quite a stir with the new >We Hear Pro< loudspeakers. The roadshow made a guest appearance in the respective city for every match of the German 11 and promoted the current LOEWE products. The limited edition Bluetooth speakers designed by Kylian Mbappé could of course be purchased on site. All the exhibits and goods for sale were transported and staged inside the vehicle. A separate, hidden backstage area inside the vehicle made it possible to store all the items. 

Exciting games and an exciting project. Game on for Kylian Mbappé and Loewe Technology.

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