References
MONDRAKER
Event report
MONDRAKER
'The mountain comes to the prophet'
As far-fetched as it may sound, it's no longer as absurd as it sounds. It wasn't long ago that companies regularly invested great effort and considerable sums in inviting their B2B partners to trade fairs or product presentations. In cooperation with our customer MONDRAKER at the beginning of 2024, we once again proved that there is another way. With the new products for 2025 in their luggage, customers were able to extensively test the next generation of bikes from Mondraker in selected bike parks in Austria and Germany. Our latest roadshow module, an expandable touchdown with a roof terrace, provided the perfect basis for this. The exhibits were transported “incognito” in the module and appropriately staged on site. The vehicle offered plenty of space for extensive dealer discussions and showcased the bikes appropriately thanks to its modern and futuristic look. The Highlight was the location in Andorra – directly in the mountains.
A great roadshow and a precise marketing tool. We are already looking forward to 2026 :)
Are you also interested in this unit? Discover more about it in our rental park.
'The mountain comes to the prophet'
As far-fetched as it may sound, it's no longer as absurd as it sounds. It wasn't long ago that companies regularly invested great effort and considerable sums in inviting their B2B partners to trade fairs or product presentations. In cooperation with our customer MONDRAKER at the beginning of 2024, we once again proved that there is another way. With the new products for 2025 in their luggage, customers were able to extensively test the next generation of bikes from Mondraker in selected bike parks in Austria and Germany. Our latest roadshow module, an expandable touchdown with a roof terrace, provided the perfect basis for this. The exhibits were transported “incognito” in the module and appropriately staged on site. The vehicle offered plenty of space for extensive dealer discussions and showcased the bikes appropriately thanks to its modern and futuristic look. The Highlight was the location in Andorra – directly in the mountains.
A great roadshow and a precise marketing tool. We are already looking forward to 2026 :)
Are you also interested in this unit? Discover more about it in our rental park.
