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Roadshow in the DACH countries

Event report

Roadshow in the DACH countries

 

An exciting roadshow took our eila team through the DACH countries in autumn 2024. In keeping with the season, our partner >Michelin< presented the new Alpine7 winter tyre to an interested trade audience.

Our Expandable Single was equipped for this purpose in a conference set-up for 26 guests, and historical and current merchandise items from the past 100 years were presented separately. However, the absolute highlight of the exhibition was the tyre sculpture designed by eila, which was produced in record time using modern process technologies. In the outdoor hospitality area, a modern and inviting lounge terrace completed the overall picture. Various gamification activities were available to the public, as was an extensive range of catering. In the neighbouring food truck, we prepared fresh meals live every day, including an extensive range of drinks and Eila barista coffee at the touch of a button. The candy bar and customised goody bags ensured a successful conclusion.

 

As part of the roadshow, eila not only took on the concept, branding, interior design, catering, logistics and customs clearance, but also the extensive location scouting for all eleven locations according to the customer's specifications. All of eila's competences were used to successfully bring an extraordinary roadshow on the road with only 6 weeks of preparation time.

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