References

Schaeffler DTM Hospitality

To the event

CUSTOMER Act.³/ Schaeffler
ASSIGNMENT Official Hospitality
LOCATION DTM
VISITORS 30 - 80 PAX
Product AK Premium Tourer - Size 6-8

Event report

For SCHAEFFLER, the official series partner of the DTM, eila was allowed to implement the official paddock area together with the agency act.³.

In addition to a fan experience accessible to everyone, invited guests were treated to culinary delights by the eila team in a separate VIP area.

The AK Premium Tourer with a 6 cyclone system offers the perfect opportunity to meet the individual needs of the customer. Adapted to Schaeffler's corporate identity, the hospitality design features a harmonious interplay of modern showroom with integrated fan store in the public area and inviting restaurant in the VIP area. A special highlight was the home race at the Norisring and the season finale at the Hockenheimring, where the Size 8 was extended.