References

Velocity Experience & W Series

To the event

CUSTOMER Velocity Experience & W Series (Racing series)
ASSIGNMENT Hospitality & Catering Service
LOCATION Formula 1 - European race tracks (supporting program)
VISITORS up to 250 Pax
Product Expandable Double Unit + 2x Expandable Hybrid

Event report

Not only the racing cars of the W Series were an eye-catcher in their 2022 season, but also our hospitality for the racing series. The centerpiece was our Expandable Double Unit, where invited guests as well as the W Series team were enchanted by our catering service. From breakfast, lunch to dinner, the buffet was stocked with delicacies at almost any time.

The Expandable Double Unit was surrounded by two other Expandable Hybrids, which served as an office and a lounge for the drivers. In 3 out of 4 races, the arrangement of the expandable units was changed according to the customer's needs - which is possible at any time with this system.

For the home race of the W Series in Silverstone, the U Shape was changed and all expandable units were placed next to each other. The terrace was slightly enlarged to accommodate even more guests. Furthermore, the hospitality on the opposite Fan Experience area was fully visible.

Both guests and the customer particularly appreciate the modern design of the units. A special eye-catcher was the branding for the W Series. All four expandable units were completely wrapped in the CI of the racing series and therefore served as the perfect backdrop for many photo and film shoots.