Ferrari Roadshow

On the Road with the Legend!

For the world's most iconic sports car brand, eila had the privilege in 2025 to accompany an exclusive Ferrari Roadshow across Europe – with a total of 20 stops in different countries.

From legendary racetracks to handpicked private events such as the Concours of Elegance at Lake Tegernsee or the Zoute Grand Prix in Belgium, the roadshow provided the perfect setting to experience the fascination of Ferrari up close.

Our eila Expandable Touchdown was used, impressing with its state-of-the-art equipment, flexible space solutions, and striking design. A real highlight was the integrated rooftop terrace, which Ferrari used as an exclusive lounge area. It offered breathtaking views of vehicles and event venues and created a unique place for encounters, conversations, and unforgettable moments.

eila took care of the complete interior and exterior construction, the logistical implementation, Europe-wide transport, as well as assembly and disassembly of the unit. This created a mobile brand world at each location that perfectly combined emotion, design, and technical precision – entirely in line with Ferrari's DNA.

Mobile. Impressive. Unforgettable.
Exactly what legends deserve.