YEPODA Roadshow

Beauty to experience

From the end of June to September, eila and the agency EAST END went on a European tour with the Korean skincare brand YEPODA – seven stops in four countries, all about beauty, experience, and community.

The individually designed Expandable Single was transformed into a unique Korean classroom – with authentic details such as vending machines, school lockers, whiteboards, and a separate photo booth area behind a curtain. The color concept of peach, pink, and mint green created a modern, friendly atmosphere that perfectly matched the brand's look & feel.

In addition to product sales, skincare training, and influencer events with DJs, visitors had the opportunity to perform a personal skin analysis using a skin analyzer – for an interactive, individually tangible brand experience.

The Expandable Single turned into a place where brand, people, and lifestyle merged – mobile, creative, and absolutely “on brand.”