Schaeffler DTM Hospitality

Fan experience meets VIP hospitality

For SCHAEFFLER, the official series partner of the DTM, eila, together with the agency act.³, was allowed to implement the official paddock area.

In addition to a fan experience accessible to everyone, invited guests were treated to culinary delights in a separate VIP area by the eila team.

The AK Premium Tourer with a 6er Cyclone system offers the perfect opportunity to cater to the individual needs of the customer. Adapted to Schaeffler's corporate identity, the design of the hospitality features a harmonious interplay of a modern showroom with an integrated fan shop in the public area and an inviting restaurant in the VIP area. A special highlight was the home game at the Norisring and the season finale at the Hockenheimring, where it was expanded to Size 8.