Mondraker

Close to the product. Close to the customer.

As unlikely as it may sound, it is no longer the case today. Not long ago, companies regularly invested great effort and considerable sums to invite their B2B partners to trade fairs or product presentations. That it can be done differently, we proved once again at the beginning of 2024 in cooperation with our customer MONDRAKER. With the product innovations for 2025 in tow, customers were able to extensively test Mondraker's next generation of bicycles in selected bike parks in Austria and Germany. Our latest roadshow module, an Expandable Touchdown with a rooftop terrace, provided the perfect base for this. The exhibits were transported "incognito" in the module and staged appropriately on-site. The vehicle offered plenty of space for extensive dealer discussions and, with its modern and futuristic look, showcased the bikes perfectly. The highlight of the roadshow was the location in Andorra - in the middle of the Pyrenees.