W-Series

Branding that works

Not only were the racing cars of the W Series an eye-catcher during their 2022 season, but also our hospitality for the racing series. The centerpiece was our Expandable Double Unit, where invited guests as well as the W Series team were enchanted by our catering service. From breakfast, lunch to dinner, the buffet was stocked with delicacies almost around the clock.

The Expandable Double Unit was framed by two additional Expandable Hybrids, which served as an office and a lounge for the drivers. At 3 out of 4 races, the arrangement of the Expandable units was changed according to the customer's needs - which is always possible with this system.

For the W Series' home race in Silverstone, the U-shape was changed and all Expandable units were placed side by side. The terrace was slightly enlarged to accommodate even more guests. Furthermore, the hospitality was fully visible on the opposite fan experience area.

Both guests and the customer especially appreciated the modern design of the units. A particular eye-catcher was the branding for the W Series. All four Expandable units were completely wrapped in the racing series' CI and thus served as the perfect backdrop for many photo and film shoots.