Rockstar

„Press Play“ was the motto of the Rockstar Energy Experience Tour

Together with our client East End Communications, we had the privilege of realizing a first-class roadshow. For this purpose, the Expandable Single was extensively upgraded and tailored to the target group. Eye-catching upgrades included the 7x1m large roof sign specially constructed for our client, which provided equal attention and orientation at festival grounds like Lollapalooza at a height of 5m on both sides. Additionally, the unit was expanded with a barrier-free and scalable ramp for people, which was mounted on the side, enabling access and a clear view through the double door.

But that was not all. Inside the vehicle, various activities were integrated to create sustainable brand experiences and link them with the advertising message. Guests had the opportunity to compete in a dance battle with a live DJ or start their own party in the hidden club box with a fog machine and disco lighting. At the bar, there were matching Rockstar drinks, and at a photo station, memories could be shared online directly.

There were also plenty of activities in the outdoor area: from table tennis and limbo to seated soccer and a basketball machine, there was something for everyone. The highlight, however, was the mechanical can rodeo, where great prizes could be won. The Rockstar Roadshow was part of a marketing campaign that focused on various German metropolitan areas over three months and was simultaneously accompanied by various media and artists. Definitely one of the most "energy"-charged projects this year.