Ducati Moto GP 2024

Closer than ever

An absolute highlight on the calendar is the premier class of motorcycle racing, which will once again take place at the Sachsenring in 2024.

Following the great success of the VIP hospitality for our client Ducati Germany in 2023, eila was once again part of the event this year. The hospitality was redesigned and adapted to accommodate a significantly larger number of guests. Synergy effects were utilized perfectly, allowing the already popular merchandise shop in the Ducati roadshow module to be set up outside. This module was optimized for this purpose and visited by thousands of fans. The space gained inside the VIP hospitality benefited the guests. The AK-Premium Tourer was also expanded with the "Roadshow Lounge Terrace" including furniture, seamlessly integrated into the overall concept, providing more seating with a direct view of the racetrack. True to the motto - "Closer than ever." The bike exhibition in the outdoor area of the hospitality was also enlarged. Overall, this created a veritable "Ducati Village," offering many attractions for all guests and VIPs alike. The high-class catering by eila provided culinary accompaniment to the race events throughout the entire weekend.