Loewe.

Kylian Mbappé x LOEWE on Tour

In line with the UEFA Euro 2024 in Germany, Kylian Mbappé & Loewe launched their in-house “Inspiration Tour“.
As a strong partner and team player, eila was naturally on board from the very beginning. The vehicle of choice was an Expandable Single, perfectly suited for the area of use. At the customer's request, the module was individually equipped, and a striking, full-surface wrap was applied. Inside, the current product portfolio of the latest generation was perfectly showcased, while outside, the promoters created a stir with the new >We Hear Pro< speakers. The roadshow stopped in each city hosting a match of the German national team, promoting the latest LOEWE products. The limited-edition Bluetooth speakers designed by Kylian Mbappé were, of course, available for purchase on-site. All exhibition pieces and goods for sale were transported and provided inside the vehicle. A private, non-visible backstage area inside allowed for the storage of all items.
Exciting games and an exciting project. Game on for Kylian Mbappé and Loewe Technology.