MAHLE Thermonator Roadshow

Expertise meets experience

From mid-May to mid-October, eila was on the road across Europe with the MAHLE Thermonator Roadshow – a mobile brand and training event that combines mobility, learning, and experience.

Starting from the trade fair in Bologna, the roadshow covered 23 stops in 10 European countries. The focus was on direct interaction with workshops – hands-on training on the latest thermal products from MAHLE, combined with personal consultation and an experiential character. The mobile setup also attracted attention at international trade fairs.

The centerpiece of the tour was the Expandable Single – a training and exhibition room in one. Branded both inside and out and complemented by interactive elements such as a dartboard and photo booth, it offered ideal conditions for knowledge transfer, conversations, and brand staging.

A custom-designed terrace and a branded food truck provided a special after-work experience – places to relax, network, and enjoy. Depending on the location, the setup was flexibly adapted – from trade fair appearances to exclusive customer events.

The result: A Europe-wide roadshow that combines brand experience, expertise, and event atmosphere – mobile, modular, and focused on interaction and customer proximity.